Influenced by guitar wizards such as Tom Quayle, Guthrie Govan, John Mayer & Brad Paisley, by the time Sam had graduated from the Academy of Contemporary Music with a BA(Hons) in 2009, he had already toured the UK & Europe and appeared twice at the London Guitar Show. Over the last several years, Sam has been touring and recording in the UK, working in studios such as Abbey Road & Dean Street, and has made frequent appearances on BBC radio/TV in support of singer-songwriter Emma Stevens, while continuing to teach, compose his own music, and appear at gear and guitar shows in the UK. Sam plays specially designed, hand made guitars built by close friend and master luthier Joe White, of ‘J. White Guitar Workshops’.

Sam is also a Jam Track Central artist, and creates online educational content alongside the best guitarists in the world.